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DynamicImages is a digital design firm specializing in developing internet solutions. Competencies in strategic planning, graphic and web design, web application development, marketing and information technology.
Creative Services and First Coast Creative Services Web site design Pittsburgh web design St Augustine Florida web development Pittsburgh services. Web app dev. Pittsburgh Premier New Media digital design and print design services. Web application development. Ecommerce, database and ebusiness services. Do business on the web, internet, intranet and create client extranet. Multimedia and flash design and development. PA South Western Pennsylvania Northeast Florida Jacksonville St Augustine web design graphic design shopping cart PayPal, AuthorizeNet, 2CheckOut, LinkPoint, PayFlow and WorldPay.
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How Users Read on the Web
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They don't. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.
In a recent study, 79 percent of test users always
scanned any new page they came across; only 16 percent read
word-by-word.
As a result, Web pages have to employ scannable text, using :
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highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
- meaningful sub-headings (not "clever" ones)
- bulleted lists
- one idea per paragraph (users will skip over any
additional ideas if they are not caught by the first few words in the
paragraph)
- the inverted pyramid style, starting with the conclusion.
- half the word count (or less) than conventional writing
Credibility is important for Web users, since it is
unclear who is behind information on the Web and whether a page can be
trusted. Credibility can be increased by high-quality graphics, good
writing, and use of outbound hypertext links. Links to other sites show
that the authors have done their homework and are not afraid to let
readers visit other sites.
Users detested "marketese"; the promotional writing style with boastful
subjective claims ("hottest ever") that currently is prevalent on the
Web.
Web users are busy: they want to get the straight facts. Also,
credibility suffers when users clearly see that the site exaggerates. |
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